Podcast: Art Babble
Daniel Incandela, Director of New Media, and Rob Stein, CIO and Director of MIS, at the Indianapolis Museum of Art (IMA) join Jonathan Finkelstein of LearningTimes for a discussion of the MUSE award-winning site, ArtBabble.
The Indianapolis Museum of Art (IMA) launched ArtBabble.org in January 2009. Produced, programmed, and designed by an entirely internal team at the IMA, ArtBabble showcases the IMA’s extensive, self-produced video library, and is the museum’s – and also the museum-field’s – answer to YouTube and other video sites.
Understanding the importance of the visual quality of video art, ArtBabble allows viewers to choose multiple resolutions including HD. By incorporating timed ‘notes’, the IMA was able to associate additional content with a video as it plays. From links to artists, bios on Wikipedia, or photos on Flickr, viewers can explore facts and anecdotes related to content, extending their interaction beyond the passive act of watching a video. Visitors can share observations, promising lively conversation from visitors of varied backgrounds and levels of art expertise.
ArtBabble incorporates the best of digital media and Web 2.0 tools with a clever design, creating a platform for community engagement beyond traditional video sites. ArtBabble is also supported by other organizations, serving as an expansive online channel for multiple museums video content. It’s a model for how technology can facilitate deeper engagement and discourse. The site is fun, educational, user-friendly, and above-all, mission-driven.
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